Growing Business & Community - County Visitor Guide
- May 15, 2023 at 8:54 AM
- by Jennifer Pauly
Growing Business & Community – County Visitor Guide
This past week Destination Niagara USA revealed the new 2023/24 Visitor Guidebook for Niagara County. It is a full color magazine style guide highlighting attractions, dining, history and shopping in Niagara County with four different artwork covers featuring Niagara Falls. This year, the Chamber placed a full page advertisement. It was a major investment on our part financially in hopes to draw tourists to the businesses we represent.
Destination Niagara USA prints approximately 250,000 Travel Guides. The circulation of the guides is primarily through paid distribution companies who maintain their presence in hotels, information centers and attractions throughout Niagara & Erie County. The Chamber also carries the guides in the Welcome Center and distributes them to local businesses and hotels who see in influx of visitor traffic. The Niagara Falls USA Official Visitor Center uses the travel guide as a resource when providing suggestions for visitors. It is their premier print collateral piece that is also featured on their website as well.
As the Destination Marketing Organization for Niagara County, Destination Niagara USA serve as the tourism experts. Their marketing campaigns span internationally in bringing in visitors from all over the world. The travel guide is highlighted in all of their e-communications and website visitors are able to browse the travel guide online and click on the interactive ads.
The guide features the large events in Niagara County and spotlights the Lewiston Gardenfest, Lewiston Art Festival, Northwest Jazz Festival, Niagara County Peach Festival, Harvest & Hops Festival and Fatima Shrine Festival of Lights.
Our ad features photos, a description of Lewiston and how close it is to Niagara Falls, information on the communities beyond Lewiston and a QR code that will send visitors to our website. At the time of printing, we had not finished our branding process, but all of the contact information will send people to our site and our welcome center.
The tourism season is an important time for a lot of our member businesses. The winter months are long and while there are still tourists in the winter, nothing compares to the volume of people that descend to the region in the summer. If your business would like to have extra copies of the guidebook, let us know and we will bring a stack of them to you! For more information visit www.upwardniagara.com